THE FACE OF ABUELITA™

Sara García, known as the grandmother of Mexican cinema, has graced our packaging for over 40 years. She represents the spirit of ABUELITA—one of warmth, family, and loving indulgence.

OUR HISTORY

A red outlined image of cocoa beans on a cocoa leaf near a cocoa pod.
1919
A red outlined image of a hand using a machete to cut open a cocoa pod.
1929
A red outlined image of ABUELITA tablets on a yellow background.
1939
A red outlined image of the ABUELITA logo.
1973
A red outlined image of the ABUELITA tablets packaging.
1995
A red outlined image of hands holding cocoa seeds.
2021
Chocolate bars, beans and pods on a wood table with a big green leaf.

1919

The La Azteca chocolate factory is founded by the González Barragan brothers in Orizaba, Veracruz.

A hand uses a machete to crack open a cocoa pod.

1929

The La Azteca chocolate factory is moved to Mexico City.

Hands hold cocoa beans over a big basket of cocoa beans.

1939

The ABUELITA™ chocolate brand is born.

 
The ABUELITA logo and product description from the 6 tablets packaging.

1973

Sara García becomes the face of ABUELITA.

Packaging of ABUELITA tablets beside tablets and a molinillo on a red background with mandalas.

1995

Nestlé® acquires La Azteca's chocolate brands, including ABUELITA™.

 
Two yellow mugs of hot chocolate beside a basket of conchas and ABUELITA tablets.

2021

ABUELITA™ Tablets and Granulated Mix are produced in Mexico, in the Toluca factories. It has united Mexican families for over 80 years through its authentic flavor, aroma and froth.

THE TRADITION CONTINUES TODAY

We have inspired generations of families with our rich Mexican-style hot chocolate. Building on that tradition, we now offer the new generations exciting, time-saving products to keep their family's heritage alive and well.
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