THE MYTH AND LEGEND OF MILO

The MILO® brand is named after a Greek athlete who won six ancient Greek Game events and was believed to be so strong that he could carry a bull over his shoulders.

YEARS WORTH OF WINNING

Follow the journey of this fierce chocolate malt drink.
A vintage container of MILO tonic food drink.
1934
A vintage container of MILO with an illustration of a soccer player.
1950
A young kid sits at a kitchen table with a bowl of fruit and a glass of MILO.
2010
A soccer team in green jerseys dribble a ball through orange cones.
2015
A container and mug of MILO on an image of a young girl dribbling a soccer ball.
2021
A black and white image of a vintage scooter and a group of people standing near a MILO delivery truck.

1934

Thomas Mayne introduces MILO at the Royal Easter Show in New South Wales, Australia.
 

A vintage diner style sign advertising MILO.

1950

MILO expands to other regions around the world, helping fuel millions of children every morning at breakfast.

A teen girl in a white tank top, white headband and white boxing gloves lifts her arms and cheers.

2010

The iconic chocolatey-malty drink arrives in the United States and is welcomed by many people who grew up drinking MILO in their home countries.
 

A soccer team in green jerseys dribble a ball through orange cones.

2015

Launched ready-to-drink MILO® so kids could enjoy a delicious dairy pick-me-up at school or at practice.

 

A teen boy in a green jersey tips a basketball into a hoop.

2021

Today MILO is sold in over 50 countries. In fact, approximately 34 million cups of MILO Powder and 3.7 million servings of ready to drink MILO are enjoyed each day. And that's no ancient myth!

THIRSTY YET?

Whether it's paired with a balanced breakfast, enjoyed after sports practice, or served as a yummy lunchbox treat, MILO® goes great with warm or cold milk as a delicious nutritional boost any time of day.
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